1201AM is a design and lifestyle brand focusing on contemporary, creative solutions for surfaces, textiles, fashion, product design, and digital media.. The name represents the time, 12:01am. Also known as "the first minute of the day"; a notion of freshness, or an awakening of innovation and ideas. This site represents the design projects and ongoing product line of the 1201AM brand created by designer, Laurie Forehand.

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about the designer
LAURIE FOREHAND

Laurie Forehand is an American graphic designer and pattern designer. She is of half Scandinavian and half Native American descent. A former fashion model, Laurie's design career started in her early 20's sketching logos and designs for her clients in the fashion design industry. With an education in both visual communications and multimedia, her design training immediately placed her in the fast-paced world of web and interactive design. Using technology as inspiration to create more compelling and innovative design treatments, she started the online design brand, 1201AM, with a focus on innovation in design.

1201AM became the creative outlet to showcase new digital artwork, product designs, and more recently a product line under the 1201AM name. Laurie also designs under her own name for the interior design industry with licensing deals for rugs, wall coverings and fabric.

Utilizing her technology background and her appreciation for the use of color, shapes, and textures found in nature, Laurie's eclectic compositions and modern aesthetic are a mix of the familiar, the unexpected, and the exotic. Her creative use of graphic line art mixed with hand-drawn sketches and art deco motifs have helped define a style all her own.

Laurie's work has been featured in numerous publications including Create Online, Surface Magazine, the book, POSTCARD, by FL@33 and Laurence King Publishing, and the recent title, MADE & SOLD, also by FL@33 and Laurence King Publishing. Her 1201AM product line has had much success, and has been sold in popular boutiques across the US and Europe.