Create + Cultivate

Branding | Social Marketing | Ads

Project Detail

Create + Cultivate is a coffee shop in Australia with a customer-base of creative professionals and designers. They are located within an open workspace geared for independent businesses and small agencies. They wanted a minimal logo treatment that kept their company name and initials (C+C) front and center. Create + Cultivate licensed 1201AM’s retro confetti pattern for use on their disposable coffee cups and plan to change out the designs each season. By centering the initials in a simple back circle and using their full company name around the outside edge, we created a “button”-like logo that works perfectly on their print pieces and marketing collateral.

ClientCreate + Cultivate Coffee Co.
Project DateJuly 2017

Creating Awareness

1201AM helped Create + Cultivate tell their story through the brand design, social media posts and an awareness-driven ad campaign that ran on the Facebook & Instagram platforms.

We generated regional awareness through targeted posts that captured the attention of the local creatives and freelance community. Through a instagram-led contest for new designs to appear on their next coffee cups, we were able to organically grow their audience to over 60k+ within a 30-day period.


Campaign Results

Brand awareness campaign on Facebook & Instagram generated:

60K+ New Followers