Taste of Paso Robles

Event branding for Taste of Paso Robles, California

The Taste of Paso Robles is a wine tasting tour and event for the town of Paso Robles, California. The event team wanted a new identity that reflected an artistic aesthetic to honor the growing interest in the local arts scene, while also keeping a modern feel to the design. 1201AM created a clean logo design of solid, playful shapes as an iconic mark that represented the wine region. A sans serif type treatment was added to further enhance the modernity of the design. The logo was printed on banners, t-shirts, tote bags and flyers to promote the event.

Design by 1201AM