The Taste of Paso Robles is a wine tasting tour and event for the town of Paso Robles, California.
The Taste of Paso Robles is a wine tasting tour and event for the town of Paso Robles, California. The event team wanted a new identity that reflected an artistic aesthetic to honor the growing interest in the local arts scene, while also keeping a modern feel to the design. 1201AM created a clean logo design of solid, playful shapes as an iconic mark that represented the wine region. A sans serif type treatment was added to further enhance the modernity of the design.
A collection of event awareness pieces were created to create buzz about the wine tasting tour. 1201AM designed the street banners, signs, posters, t-shirts and flyers for the Taste of Paso Robles.
We also created imagery for use on their social media accounts and to act as ad creative for their campaigns.