vSector is a SaaS company building security applications for public and private virtual environments. As a startup, they needed a clean brand to launch with, as well as apply across their product suite. 1201AM created their brand identity, product branding, web site and product marketing materials as part of an ongoing project that builds on their digital marketing needs overtime.
vSector needed a solid brand identity that represented the security technology of their product suite. A simplified shield metaphor was developed to carry their brand identity into their website and marketing materials.
A separate application logo was created for their software identity and application icon. Visual imagery around security and data protection was enhanced with linear illustrations across their online and offline presence. The color palette and overall brand identity was also brought into the user experience design of the product.
We created a top-of-funnel awareness campaign for vSector’s initial product release (vErase) that explored the needs of the software through online product marketing geared towards their target audience.